Ekaterina Glukhova
Cultural Analyst
&
Media Producer
Exploring Asian cultural codes.
Building digital media ecosystems.
Bridging narratives between East and West
About me
I am a researcher, media producer and independent creator working at the intersection of culture, communication and technology.
Before launching my own media projects, I spent over 10 years in international communications, cross-border initiatives and partnership development. I organized 20+ trade missions and expert dialogues between the UK and Russia across sectors including smart cities, ecology and sport tech.
My background in geography shapes the way I look at culture: not as something static, but as something that moves through places, platforms, markets, media and everyday habits.
Today, I bring this perspective into Wave from the East (Volna s Vostoka) — an analytical media project exploring how China, South Korea and Japan shape contemporary culture, business, media and everyday life.
Before launching my own media projects, I spent over 10 years in international communications, cross-border initiatives and partnership development. I organized 20+ trade missions and expert dialogues between the UK and Russia across sectors including smart cities, ecology and sport tech.
My background in geography shapes the way I look at culture: not as something static, but as something that moves through places, platforms, markets, media and everyday habits.
Today, I bring this perspective into Wave from the East (Volna s Vostoka) — an analytical media project exploring how China, South Korea and Japan shape contemporary culture, business, media and everyday life.
Background
My professional expertise: before launching media projects, I spent 10 years managing projects and international partnerships (20+ business missions, 200+ companies).
Formats
Research shouldn’t remain theoretical.
Here I experiment with how to translate knowledge into modern content formats.
Here I experiment with how to translate knowledge into modern content formats.
My Flagship Project
Podcast / Media Project: Wave from the East (Volna s Vostoka)
Wave from the East is a long-form analytical media project about East Asia, media and cultural economy. It explores how China, South Korea and Japan transform history, aesthetics, social norms and everyday practices into media formats, markets, consumer habits and soft power.
The project looks beyond the news cycle. Instead of treating East Asia as a fixed set of traditions or exotic images, it follows the mechanisms behind cultural influence: how Japanese silence becomes a product, how Korean soft power reshapes global media habits, and how Chinese platforms create new models of consumption and interaction.
Wave from the East operates as a multi-platform media ecosystem rather than a single channel. Long-form audio and video episodes, a website with episode pages, longreads, additional materials and sources, a Telegram channel and bot, social platforms and a newsletter create repeated contact with the audience across different contexts.
Language: Russian
Format: long-form narrative episodes, video, texts and visual formats
Audience: engaged Russian-speaking listeners across multiple countries
Focus: East Asian culture as a lens for understanding contemporary society, business, media and everyday life
Research approach: historical context, cultural analysis, market logic, platform dynamics and source-based fact-checking
Technology: AI-assisted research workflows, no-code tools, practical Python-based automation and custom knowledge systems
Platforms: audio platforms, video versions, website, Telegram ecosystem, social media and newsletter
Engagement
Listeners interact with the project across formats: they listen, watch, read, save sources, discuss ideas and return for context. The goal is not one-time reach, but a durable media environment around East Asian cultural trends.
Wave from the East is a long-form analytical media project about East Asia, media and cultural economy. It explores how China, South Korea and Japan transform history, aesthetics, social norms and everyday practices into media formats, markets, consumer habits and soft power.
The project looks beyond the news cycle. Instead of treating East Asia as a fixed set of traditions or exotic images, it follows the mechanisms behind cultural influence: how Japanese silence becomes a product, how Korean soft power reshapes global media habits, and how Chinese platforms create new models of consumption and interaction.
Wave from the East operates as a multi-platform media ecosystem rather than a single channel. Long-form audio and video episodes, a website with episode pages, longreads, additional materials and sources, a Telegram channel and bot, social platforms and a newsletter create repeated contact with the audience across different contexts.
Language: Russian
Format: long-form narrative episodes, video, texts and visual formats
Audience: engaged Russian-speaking listeners across multiple countries
Focus: East Asian culture as a lens for understanding contemporary society, business, media and everyday life
Research approach: historical context, cultural analysis, market logic, platform dynamics and source-based fact-checking
Technology: AI-assisted research workflows, no-code tools, practical Python-based automation and custom knowledge systems
Platforms: audio platforms, video versions, website, Telegram ecosystem, social media and newsletter
Engagement
Listeners interact with the project across formats: they listen, watch, read, save sources, discuss ideas and return for context. The goal is not one-time reach, but a durable media environment around East Asian cultural trends.
Digital Lab
Research requires working with large volumes of information. I use LLMs and neural networks as a second pilot: they help me map research directions, compare sources, work with materials in original languages and identify recurring signals across data.
Final judgment still stays with the researcher: primary sources, context, interpretation and common sense. For me, technology does not replace research — it strengthens the process and helps turn knowledge into usable formats.
The insights I uncover often become digital products: Telegram bots, automated knowledge bases, interactive special projects or internal tools for working with information.
A modern project does not exist in isolation, so I combine storytelling, technology and editorial thinking to help complex ideas travel across formats. My stack includes quality audio production, no-code tools, AI-assisted workflows and practical Python automation.
Final judgment still stays with the researcher: primary sources, context, interpretation and common sense. For me, technology does not replace research — it strengthens the process and helps turn knowledge into usable formats.
The insights I uncover often become digital products: Telegram bots, automated knowledge bases, interactive special projects or internal tools for working with information.
A modern project does not exist in isolation, so I combine storytelling, technology and editorial thinking to help complex ideas travel across formats. My stack includes quality audio production, no-code tools, AI-assisted workflows and practical Python automation.
Open to new ideas, conversations and collaborations.
I read all messages personally.
For quick questions — Telegram. For partnerships and media kit requests — email.
For quick questions — Telegram. For partnerships and media kit requests — email.